Mahaashay

Mahaashay is a contemporary menswear label focussing on curated Indian handmade fabrics and materials. The name ‘Mahaashay’ is a Hindi word for ‘Gentleman’. For a man of refined taste and manner, creating a distinctive logo was necessary.The logo’s unique rendition is inspired by the consonant “म” for “M” in Devanagari script and an aniconic phallic symbol commonly found in India. The form is created keeping in mind flexibility of usage across different mediums and materials.


Category

Identity
Art Direction
Design

With

Karthik 
Photography

Business hours
9am — 6pm
Monday to Thursday
© Deepu Sasi Kumar 2021.