Mahaashay
Mahaashay is a contemporary menswear label focussing on curated Indian handmade fabrics and materials.
The name ‘Mahaashay’ is a Hindi word for ‘Gentleman’. For a man of refined taste and manner, creating a distinctive logo was necessary.The logo’s unique rendition is inspired by the consonant “म” for “M” in Devanagari script and an aniconic phallic symbol commonly found in India. The form is created keeping in mind flexibility of usage across different mediums and materials.
Role
Creative Direction
Art Direction,
Visual Identity
Creative Direction
Art Direction,
Visual Identity
Client
Mahaashay
Mahaashay
Agency/Studio
NA
NA